Art &Fashion.


Santo Gusano
present with its movement
Art with a Cause.

SANTO GUSANO IN BADA 2024.

By Santo Gusano
April 3, 2024
Santo Gusano, the mezcal of the moment, joins the BADA Art Fair * The Mexican distillate is present in February of Art with its movement “Arte con Causa” Santo Gusano has positioned itself as the best mezcal in Mexico and its presence is noted at the most important events. This time, it joins the BADA Art Fair for the second consecutive year, which will take place from February 8 to 11 in Campo Marte in the Mexican capital, within the framework of the February of Art initiative led by government authorities. local. BADA is called the democratization of art. A place where buying art is easy, direct and accessible. An innovative proposal that shows that art is for everyone. A sales concept, where the public gets involved with the artist and the work in a unique and personal way. The event will bring together more than 100 artists, established and emerging, over 4 days, who will have the opportunity to connect directly with the public who will be able to acquire their works in an easy and direct way. The presence of Santo Gusano at this event consolidates the brand’s commitment to promoting art, and also doing so in favor of our community, as they return with their “Arte con Causa” initiative in which Santo Gusano made a call for plastic artists to intervene their bottles with the purpose of raising funds to benefit the World Wildlife Fund (WWF Mexico), which will be used to preserve biodiversity and achieve the sustainable development of Mexican ecosystems. This year, in addition to the bottle art initiative, Santo Gusano together with Bada and the Freedom Foundation also called on plastic artists to participate live in a collective mural made up of 24 paintings, which will also be auctioned to support said Foundation in the fight against trafficking for the purposes of sexual exploitation of boys and girls. Among the artists participating in this initiative are: Jaime Abaurre Benjumea, Ales and Luisa Paz Doval, Ana Sofía Toca, Rodrigo Saenz, Karla Rojo de la Vega, Edith Diaz, Tracy Lara, José Cacho, Juan Ibarra, Elsa Muñoz, Begoña Autrique , Ramón Castillo Soriano, Humberto Morales, Luis Rodriguez Naranjo, Roko De Avila, Gabriela Buenrostro, Martin Enricci, María Amalia Borrajo, Giovanni Martinez Blancas, Ana Parrodi, Gastón Gallardo, Victoria Andrea Hernandez, Santiago Flores Lapray, Cristina Torres Arroyo, Mika Bertozzi , Miguel Guadagnini, Hilda Márquez, Patricia Fuertes, Carlos Licona, Angélica Flores, Olga Ficashi, Ulises Plata, José Santos, Giselle Fenig, Victoria Andrea Hernández, Gabriela Cano Gutierrez, Oscar Ibargüengoytia, Montserrat Enriquez, Yerom Fritz, Diego Erice, Mikel Parra , Elihu Gonzalez, Marisol D’Estrabeau and Hugo Alejandro Vega de la Torre. “For mezcal Santo Gusano it is very important to generate movements that have a true impact on society, and we believe that the work carried out by WWF México, as well as The Freedom Foundation, is of great value, each in their areas. On the one hand, to leave a better world for our children through the sustainable practices carried out by WWF and on the other, fighting against the trafficking of girls and boys who are sexually exploited and which should be for everyone as Mexicans. a practice that generates indignation, but above all that concerns us with how to confront this unacceptable practice,” commented Juan Carlos Cachua, CEO of mezcal Santo Gusano. During the BADA Art Fair, attendees were also able to taste the original cocktails made with Santo Gusano, as well as participate in their blind mezcal tastings, where Santo Gusano endorses its quality, having once again obtained preference in the blind tasting. , where its distillate was pitted against other renowned mezcal brands, which adds to its important national and international recognitions, obtained for its high quality, among which the following stand out: Mezcal of the Year at the 2020 Agavit Awards, Double Medal of Gold in the Mexico Selection by Concours Mondial de Bruxelles 2022 and 2023; and one of the most recent, where it won a Gold medal at the SIP Awards for its young espadín mezcal and the platinum medal for its Reposado mezcal. About Mezcal Santo Gusano Santo Gusano is a mezcal extracted from maguey espadín, distilled by Oaxacan artisans who reveal to us the secrets of the town where they were born: San Dionisio Ocotepec, Tlacolula, Oaxaca. It is a mezcal created through a 100 percent artisanal process and diversity of terroirs, which combined with maguey espadín, make Santo Gusano a great experience for the senses. It offers organoleptic notes such as a nose with subtle citrus fruits and cooked maguey; a crystal clear view of stocking legs; a taste with notes of mandarin, lime and orange and a touch of peppermint and mint.

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